All the internet footprints that let us more accurately identify a person are referred to as their digital identity. Neglecting one’s online reputation can be risky, but taking care of it can increase one’s employability.
What is digital identity?
Digital identity is the collective of all personal information that has been made public online. The perception of these contents forms the basis of the e-reputation. Digital identity today encompasses information that has been published online in a variety of places, particularly social media: personal blogs, social network profiles, content that has been shared, comments, etc. Typically, we separate content into two categories: content that is controlled by the person in question and released by that person, and content that is not controlled by that person (published by a third party).
Is it really important?
It’s crucial to consider both the traces one leaves online and the traces other Internet users leave. The job search is one context in which to consider this. 52 percent of recruiters undertake web research on candidates, according to a 2014 survey. For 31% of them, a candidate’s online reputation has already helped them land a job. However, a digital identity reputation might harm a candidate’s chances as well: A applicant has already been rejected by 35% of recruiters who conduct this kind of web investigation due to their digital identity.
How to evaluate your digital identity?
You must be able to assess your digital identity before looking for solutions to make it better. In order to accomplish this, it is simplest to “assume the recruiter’s place.” A recruiter will begin by typing your first and last name into his preferred search engine to learn more about you. Try searching for yourself; you might be surprised! Additionally, conduct this kind of search on social media. There are technologies available nowadays to keep an eye on your online reputation (Google Alerts, Mention, Alerti…).
How to improve your digital identity?
Once the diagnosis is made, there is no need to panic. Even if the results are not favorable, there are many techniques to improve your digital identity. We must distinguish between several types of content.
Remove any content you own.
The first action relates to the content you own, such as Facebook statuses that are published on your public profile, comments on social media, or traces that are left online from time to time. Start by making some stuff visible just to your friends, for instance, then eliminate any unnecessary content after that.
Request the removal of any unapproved content.
Ask for the removal of content if you are unable to do so yourself. When something on social media worries us, we can report the post or request that it be removed.
Create material to raise your online reputation
You can also create material concurrently, such as pieces that emphasize your qualifications or advertise your endeavors. The best strategy to boost your digital identity reputation is through providing high-quality material that forces less beneficial stuff to search engine “next” pages. And nobody will see the negative comments made about you online on page 10!