CRM Co-Ordinator

Permanent Mukuru posted 6 months ago
Job Description

Duties and Responsibilities (Include but is not limited to):

  • Work closely with the CRM & Direct Manager as well as the broader Customer Experience team mapping out direct marketing campaigns across all direct channels
  • Having sound knowledge of customers segmentation and how to apply this to a customer growth strategy
  • Manage the customer direct marketing calendar, as well as current campaigns
  • Design and implement quality assurance on all work
  • The ability to formulate SMS copy
  • Establishment of campaigns and basic management thereof
  • Ensure communication is sent in-line with direct marketing calendar
  • Assist with the set up and reporting of customer surveys
  • Identify gaps in the communications journey & work with stakeholders to create new campaigns
  • Report and analyse on various campaign objectives
  • Constant liaising with marketing team on outbound campaigns along with briefing process
  • Ensure campaigns comply with current best practice and legal compliance
  • Ensure highest accuracy and quality for all campaigns
  • Monitor competitor activity
  • Assist with ad hoc requests

Key Requirements:

  • Grade 12 or equivalent (Essential)
  • Degree or relevant marketing qualification
  • Minimum of 1 years’ experience in a CRM role
  • Experience working on or developing customer lifecycle programmes
  • Experience with triggered communication and complex segmentation
  • Experience with CRM tools and content management systems
  • Advanced experience with MS Office
  • Strong understanding of data management and governance

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