CRM Co-Ordinator

Duties and Responsibilities (Include but is not limited to):

• Work closely with the CRM & Direct Manager as well as the broader Customer Experience team mapping out direct marketing campaigns across all direct channels
• Having sound knowledge of customers segmentation and how to apply this to a customer growth strategy
• Manage the customer direct marketing calendar, as well as current campaigns
• Design and implement quality assurance on all work
• The ability to formulate SMS copy
• Establishment of campaigns and basic management thereof
• Ensure communication is sent in-line with direct marketing calendar
• Assist with the set up and reporting of customer surveys
• Identify gaps in the communications journey & work with stakeholders to create new campaigns
• Report and analyse on various campaign objectives
• Constant liaising with marketing team on outbound campaigns along with briefing process
• Ensure campaigns comply with current best practice and legal compliance
• Ensure highest accuracy and quality for all campaigns
• Monitor competitor activity
• Assist with ad hoc requests

Key Requirements:

• Grade 12 or equivalent (Essential)
• Degree or relevant marketing qualification
• Minimum of 1 years’ experience in a CRM role
• Experience working on or developing customer lifecycle programmes
• Experience with triggered communication and complex segmentation
• Experience with CRM tools and content management systems
• Advanced experience with MS Office
• Strong understanding of data management and governance