Job Description
Duties and Responsibilities (Include but is not limited to):
- Work closely with the CRM & Direct Manager as well as the broader Customer Experience team mapping out direct marketing campaigns across all direct channels
- Having sound knowledge of customers segmentation and how to apply this to a customer growth strategy
- Manage the customer direct marketing calendar, as well as current campaigns
- Design and implement quality assurance on all work
- The ability to formulate SMS copy
- Establishment of campaigns and basic management thereof
- Ensure communication is sent in-line with direct marketing calendar
- Assist with the set up and reporting of customer surveys
- Identify gaps in the communications journey & work with stakeholders to create new campaigns
- Report and analyse on various campaign objectives
- Constant liaising with marketing team on outbound campaigns along with briefing process
- Ensure campaigns comply with current best practice and legal compliance
- Ensure highest accuracy and quality for all campaigns
- Monitor competitor activity
- Assist with ad hoc requests
Key Requirements:
- Grade 12 or equivalent (Essential)
- Degree or relevant marketing qualification
- Minimum of 1 years’ experience in a CRM role
- Experience working on or developing customer lifecycle programmes
- Experience with triggered communication and complex segmentation
- Experience with CRM tools and content management systems
- Advanced experience with MS Office
- Strong understanding of data management and governance
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