Marketing Campaign Manager

Permanent Mukuru posted 2 months ago
Job Description

Duties And Responsibilities (Include But Are Not Limited To) :

  • Manage campaigns for assigned corridors to effectively promote and grow the business
  • Take responsibility for all assigned campaigns and sales driver initiatives
  • Analyze sales and create strategies to mitigate losses
  • Produce regular sales reports
  • Provide input into the marketing strategies and tactics
  • Keep informed and up to date on the marketing strategy and performance of marketing initiatives
  • Provide ideas and input for the marketing strategy and tactics
  • Brief and compile media and marketing plans for assigned corridors and products
  • Market analysis and gathering of market intelligence of products and customers
  • Ensure effective marketing communication through marketing collateral, public relations, and online activities
  • Writing (when required) and preparing copy for marketing material and initiatives (brochures, flyers, posters, video scripts, etc.)
  • Identify, brief, and review press releases relevant to your assigned corridor/ campaign
  • Research and understand target audiences of various external media to identify appropriate channels
  • Collate material, edit copy, and action direct marketing campaigns/newsletters
  • Manage advertising campaigns from conception to successful completion
  • Identify and execute sponsorship opportunities

Key Requirements :

  • Grade 12 or equivalent (Essential)
  • Related tertiary qualification (Essential)
  • 5-year marketing experience (Essential)
  • Relevant industry experience (Desirable)
  • Asana experience (Desirable)
  • Knowledge of marketing principles (Essential)
  • Knowledge of marketing & communication media processes (Essential)
  • Knowledge of the Mukuru products (Desirable)

Additional Skills :

  • Computer skills
  • Verbal and written communication
  • Skills in English & other relevant languages
  • Administrative & organizational skills
  • Interpersonal skills
  • Attention to detail
  • Team player
  • Ability to work independently

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