Like an iceberg, the job market has a visible part (online ads, job boards, temping agencies) and an invisible part, which is called “the hidden market”. Little favored by the candidates, it nevertheless represents 70% of the vacancies. Unlike a job search platform, the hidden market is not full of ads meeting identified needs, but of possibilities and opportunities to be created. The spontaneous application is one of the tools that will allow you to create the need and provoke an interview in the company you are targeting.
Very appreciated by companies, spontaneous application is a way to prove your motivation, as well as your spirit of initiative. Indeed, unlike a traditional application, the spontaneous application is not expected by the recruiter, it is therefore the proof of a proactive approach. However, although applying in this way can surprise the recruiter and make you score points, it is important to understand that this application, although spontaneous, must respect certain rules to be effective.
Before even applying, it is necessary that you work on your visibility on professional social networks. If you don’t have an account on LinkedIn or Viadeo, create one as soon as possible. It is very likely that after receiving your application, the recruiter will go find out more about you on the internet and in particular on these networks.
Do not apply “blind”. Find out about the targeted company through the social networks mentioned above, or even via the company’s website. In this way, you will have an overview of its economic activity at time T and therefore, you will have an idea of the probability that it has to recruit. Likewise, take advantage of this research to identify the right person to contact. Too many applications are unsuccessful due to a recipient error.
Once you’ve done your research, you can get to the heart of the matter: writing.
Today, most exchanges are by email and the same goes for applications. So, put away your envelopes and opt for the electronic application instead. It must contain your CV, as well as a motivation email which will serve as a motivation letter.
To begin with, the subject of the email must be clear, so that the recruiter can understand what it is all about. Flooded daily by emails, he has no time to guess the reason why you contact him. As for the content of the email, synthesis is the key word. You have to be factual, get right to the point. Nevertheless, write a few paragraphs in order to give maximum information to the recruiter about your situation, your background and especially your interest in the company. At the end of your email, indicate your availability and suggest an interview.
Regarding the CV, you must write down a specific job title. This will not prevent the recruiter from offering you another position, if he thinks you can match. The risk of not writing a job name is being mistaken for someone who doesn’t know what he wants.
In the body of the CV, try to arouse the interest of the recruiter by differentiating yourself through languages, or even technical skills. Likewise, try to adapt your CV as best as possible to the target company using your preliminary research. Highlight the elements that can resonate with the recruiter. Again, remember that you are not meeting a need identified by the company. So, you have to put the odds on your side.
Finally, after applying, do not forget to schedule a reminder by email or by phone within 7 days!