The employment world is evolving, which means the term cultural diversity is on the lips of every working individual, from driving innovation to developing varied perspectives. Cultural diversity in the workplace means that every employee is included, despite their race, their religion or political views.
There are various types of cultural diversity in the workplace characteristics like: Age, gender, race and ethnicity, employees that have disabilities, mental health issues among others. There are many benefits of diversity in the workplace both for you as a company and for employees too.
Benefits of diversity in the workplace :
1. Improvement in productivity levels
It is no secret that a diverse company will have better productivity rates compared to its counterpart. When you bring different talents to work together and all of them work towards the same goal, their different skill sets will boost your company’s productivity.
Among the other benefits of diversity in the workplace is that it breeds competition among employees. Their experiences, expertise and their method of working is not the same therefore results are going to be different. This boosts their problem solving capacity which can lead to better productivity.
2. Offers a wide range of services and products
Among the benefits of diversity in the workplace is the range of products and services offered. As a company, hiring people with a broad set of skills means they will bring fresh ideas from their counties to your organization.
It is difficult to stay on top, especially in a crowded field and new ways of serving your customers will ensure you have an edge over your competitors. Once you have cognitive and cultural diversity in the workplace, it is easier to notice when a gap in the market occurs and how to deal with it in the best way possible.
3. Inspires creativity and promotes innovation
The culture we grow up with definitely influences how we view the world. People from different cultures have different views starting from their personal and professional experiences. If you have a multicultural team in your company chances are they will be giving various ideas and the company will in turn reap huge benefits of diversity in the workplace.
Multiple ideas also mean that your products don’t have to be boring or predictable. You can combine different ideas from your employees to come up with a product which makes you stand out as a company.
4. Cultural diversity in the workplace makes a company competitive and increases its market range
If you compare the national industry median, Companies that have a diverse workforce often have better financial returns. As a company you have to understand your local rules and regulations, customs and the competitive landscape as well.
It benefits your workplace to have people with native language skills, connections with the locals, cultural understanding. Being a competitive company ensures your profits are high which in turn boosts business for you in international markets.
5. Helps to understand the international market
Part of the benefits of diversity in the workplace that helps a company to grow is proper marketing. You have to understand what your customers want and provide it for them. Some marketing strategies can only work in your local market but not outside. A marketing blunder is very dangerous and the damage it causes can be irreplaceable in the long run
In fact, the words or videos you use to market your company and products might be offensive In other cultures which is why it is important to have a diverse team of employees to guide you on the content you create for your viewers.
6. Improved employee engagement.
As an employee, what better way to learn about the various cultures other than directly from the people you interact with daily, your workmates. You can ask them questions during your lunch breaks or when relaxing after work.
When you engage your workmates and all share your personal cultural experiences, you build trust with them which creates a better working environment. Also, you expand your knowledge on other cultures and this is exciting and can come in handy if you need to work in another country in future.
7. Cultural diversity in the workplace reduces employee turnover
Employee turnover is among the benefits of diversity in the workplace. Many people who experienced diversity in school will want to work for a company which is progressive and considers cultural diversity. This means in case there is a vacant position, many qualified candidates will apply.
This is good for your company since you will get to pick the best out of the applicants.
8. Gives a positive reflection of the company.
Another benefit of cultural diversity in the workplace is how the company will be perceived. Once you employ people from different cultures, you get a good reputation. A good reputation brings in more clients which will boost your profit margin.
Clients often want to be in a place where they feel valued so a diverse cultural team will treat clients better and relate to them on a personal level too.
9. Cultural diversity in the workplace reduces racism and improves insight.
Introducing employees to a culturally diverse workforce means they get to spend time with people from other cultures and learn about their various ways of life. With this kind of exposure, employees that were once ignorant can reduce their negative emotions such as sexism, racism etc.
A company that is progressive and discourages racism is attractive to investors and global companies which can offer support in its growth and development.
It is not easy to create a culturally diverse environment, however the benefits of diversity in the workplace are major for both the company and its employees. When you intend to hire new employees, consider a diverse group of people who come from different cultural backgrounds, are of different genders, those with disabilities, different ages, race and ethnicity etc.